Background A European indoor amusement operator contacted us to expand their venue with a modernized Redemption & Prize Games zone. Their existing arcade was small, outdated, and ineffective at generating revenue. They wanted a high-performing, a...
A European indoor amusement operator contacted us to expand their venue with a modernized Redemption & Prize Games zone. Their existing arcade was small, outdated, and ineffective at generating revenue. They wanted a high-performing, attractive, and easy-to-operate redemption area integrated with playground and sports game offerings.
This upgrade became known internally as the JoyArena Overseas project.
Before renovation, the client struggled with:
Low revenue from outdated prize games
Children losing interest quickly due to limited game variety
Manual ticketing difficulties causing long queues
Poor lighting and outdated theme reducing the appeal
Lack of integration with the existing playground
They needed a modern, automated redemption system that felt fresh and exciting.
1. Limited Electrical Capacity
The building’s wiring could not initially support a high-density arcade zone.
2. Need for Ticket-less Automation
The client wanted an RFID card-based system instead of paper tickets.
3. Space Constraints
The new redemption zone needed to fit inside an irregularly shaped 220 m² area.
4. Integration with Existing Playground
The design had to visually connect with their climbing and soft-play sections.
Solution 1 — Intelligent Power Optimization
We installed low-load transformers and power-sequencing boards, reducing peak electrical demand by 31%.
Solution 2 — RFID Contactless Ticketing
Children could now tap their cards, accumulate digital points, and redeem prizes without queues—improving throughput dramatically.
Solution 3 — Curved-Wall Arcade Layout
To maximize the irregular space, JoyArena Overseas used:
curved prize counters
semi-circular game clusters
diagonal traffic paths
mirrored LED walls
This created strong visual appeal and efficient flow.
Solution 4 — Prize Zone with Transparent Displays
We included LED-lit display cabinets arranged by prize tier. Kids could see rewards clearly, increasing motivation and replay time.
The upgraded JoyArena Overseas redemption & arcade area produced stunning results:
52% revenue increase within 90 days
Reduced wait times due to automated ticketing
High repeat visit rate from families
Improved integration with playground and sports games
Enhanced customer satisfaction with modern visuals and atmosphere
“The JoyArena Overseas arcade transformation exceeded expectations. Our visitors stay longer, spend more, and enjoy the new flow and automation. This upgrade dramatically improved our business.”
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